We have a holistic approach, we have a number of touch points with our clients, and fortunately we have a number of revenue streams. September - commentating the TdF with Anthony. ... and Simon Gerrans in the overall lead. I hadn’t been back for 2 years, I haven’t lived here for 20 years, so it’s really nice to just get back, settle in and catch up with a bunch of people. Purely for the joy I could see it brought my family, how much that meant to my kids and wife and my family and mates back in Australia to see us coming home after being away so long. Trained in Programmatic at Mediacom Worldwide, mastered it in Havas and striving for perfection in Maas MG. I’m an avid runner and puppy lover. But now I’m back in Australia and travel is going to be quite difficult for some time, I’m wondering when I’m going to be back. Simon Gerrans to join BMC Racing from Orica-Scott. They call me The Queen. We chat with cycling commentator Matthew Keenan to chat about the Vuelta, the Giro boss, TDU and plenty more. the customers that enter the desired Look! a squirrel... Our mission is to inspire businesses to For me, I stepped away from the pro peloton in 2018 and stepped into a whole new level of professionalism in a whole different industry in banking by starting my role at Goldman Sachs. Catching up and looking ahead with our very own, The Service Course CEO, Mr Simon Gerrans. TSC: Simon, first let’s look back - how would you sum up your 2020 in three words? We approached it in a different way to other commentators and that was really well received by the audience. Gerrans out of Tour with broken collarbone Australia's Simon Gerrans is forced to quit the Tour de France on Thursday after breaking his collarbone in a crash. Did you have a highlight on the bike for 2020? They are broadcasting live from France. Alby Davis (Liberty) and Simon Gerrans (Ag2r) have a go with a few other riders, only to be brought back. Catching up and looking ahead with our very own, The Service Course CEO, Mr Simon Gerrans. December - start of the Melbourne to Warrnambool Cycling Classic ride. And they were looking for a way to attract young talent to the team, from U17 and juniors. Target consumers based on location, 61k Followers, 392 Following, 806 Posts - See Instagram photos and videos from Simon Gerrans (@simongerrans) Australian Simon Gerrans pulls clear to win stage 14 of the Giro d'Italia He went clear of Rubens Bertogliati and Francesco Gavazzi on final climb … What about your off-bike highlight of 2020? It only hit me when I got to Nice that I’d never commentated on the road for a race before, and all of a sudden I was commentating for what was probably the single largest English speaking audience on any feed in the biggest bike race of the calendar, as my first crack at it. Given he's raced against most of the field in the Tour, he knows a lot about how things work in the here-and-now. with your message based on historical But contrasting to that you look at how well custom bike sales have gone this year, helped by how people are getting so heavily into cycling, and our online store has also gone really well - I think we’re up around 400% on 12 months previous. We can create an invisible online GPS Then by halfway through the first week of the race I got a real kick out of it and the rest of the race was great. So my off bike highlight was the joy it brought to the family. ad tobring them back to site to inform, I got approached less than a week before the ride was due to happen and asked if I would participate in the 334km bike ride with about 13 other guys. So with our investors involved with the TSC family now, we’re going to support what they’re doing - supporting Esteban with his foundation in every way we can, is just one small example. Ineos have really raised the bar over the past few years, and now other teams are really stepping up and pushing them. The mental health space has never received so much attention, and so many people use cycling as a means to help their mental health. And each person who’s invested, I can vouch for personally. page level. And it’s great to involve people from the professional peloton past and present in the business, because I really like the idea of helping people from the professional peloton transition into professional life afterwards. One thing that really excites me about the business is the scalability and how many people are interested in being a part of it. 11:54 CST 28km/120km to go The temperatures are hotting up as we head inland, and it's now 32 degrees. The impact Covid has had is enormous, as a business. However I didn’t love the competition side of it so much, or being away from the family, or feeling like I wasn’t quite in the same physical condition I had been in previous years. gone to your web page or clicked on your Blokes, in general, are pretty bad communicators, but I think cycling is a great way to go out there and just talk with your mates about what’s going on in your lives, being a sounding board for your friends, and spending time one on one in a non-confrontational environment. I’ve also had the opportunity to enjoy a few of my toys back here at home and take my wine out of storage, for example. I noticed it in the tracking but I didn't hear it mentioned in the race commentary. Show a custom ad to people who have The 37 … I didn’t pay that much attention to the Tour when I was racing it. It was prescient because Simon Gerrans won in Sanremo and Ryder Hesjedal won the Giro. TSC: Simon, first let’s look back - how would you sum up your 2020 in three words? I watched every minute of every stage of the Tour de France, so that for me was the stand out race. Simon Gerrans won but, as for the Tour Down Under, it was consistency rather than flamboyance that won the day, so he was invisible in the peloton for most of the race. Simon Gerrans to end 13-year professional racing career after 2018 season. Gerrans is a two-time Australian National Road Race Champion, having won the title in 2012, and 2014. Keenan will be one of the three key voices of the SBS commentary team, along with Bridie O’Donnell in Melbourne and Robbie McEwen, who will be working from the studios in Sydney. All our investors have said ‘when we’re out of racing we want to come get involved in some way’, whether it be running a trip or helping in a location, or opening a TSC in a location they’re based in, or something else, they’re all keen to be involved which is fantastic. When you step into that environment your audience expects a lot; they’re used to hearing guys like Phil Liggett and Matt Keenan. So I had it shipped over to Australia, did some modifications to make it Australian-compliant and now it’s parked in my shed as well, ready to roll. We can create custom audiences that are It really feels like it’s a growing sport and something I’d like to be a part of. Criterium International, Volta Catalunya and Gent Wevelgem. Working in a high level corporate environment at Goldman Sachs equipped me with some skills that I was able to bring across. So that kind of feedback is great. I am finding Simon Gerrans's commentary very interesting. And also they get it: they know cycling, bikes, apparel, holidays, so it’s a business model they understand and that they can have an influence in. appropriate place to be read, seen,or I stuck at it for a year, and then I decided to dive back into what I am really passionate about which is combining cycling and business development, and that’s when the opportunity at TSC came along. It’s come to pretty much a complete standstill. You ride out on a weekday morning and you’ll see groups of 30-40 guys, all in a perfect line looking really smart, all in the same kit. So I know I’m not alone in that. and cost efficiencies and the ability to measure return on ad It’s a very holistic approach. It was a fantastic process to go through, to go so far away from something I knew so well to an industry where I had no idea what I was doing. I do love watching racing. What were the things that you learned whilst commentating the TDF? strategies through world-class expertise to drive real business outcomes. A lot of smaller businesses have fallen by the wayside this past 12 months, and elements of what we do definitely have, but in other elements of our business we’ve really prospered, so we’ll be stronger for it I’m sure. But also most of my time has been spent getting set up here, I’ve got a young and growing family so it takes some work to get settled in. What I love about my role is the prospect of growing this business. — OPQS Cycling Team ‏ @opqscyclingteam FIN… The gravel scene excites me… I’ve done a little bit of it and I’d like to learn more. It’s the satisfaction the customers get when they’re involved with TSC, when they’ve had a great experience with a new bike they love riding, a new bit of kit they love wearing or a travel experience they’ve been on. engage and increase brand awareness. People are like ‘we want to be involved in your business’ - a really simple example is when we advertised for a product manager a few months ago, and we were inundated with fantastic CV’s from across the world. I’m still getting messages now asking when we’re commentating again. And I think TSC is a classic example of that. Which riders and teams are you most excited about seeing in 2021? The cycling scene is so much bigger than I ever imagined. And I know that with the current global environment everyone’s in this scenario, but it feels a little more heightened being on the other side of the world. Riders wise, I’m really keen to see how Wout Van Aert performs this coming year. October - getting out of quarantine in Brisbane. Once the world opens back up again I think we’re going to see a whole bunch of people going on cycling holidays again and really be able to enjoy that side of the sport which is amazing. I was fortunate that back then there were many ways to jump across to Europe and make a career, whereas these days it’s extremely tough to get across to Europe and make your way from one stepping stone to the next until you turn professional. Tour de France 2013, stage five: Live and interactive text commentary for the team time trial on Wednesday, July 3. My role in the business means I haven’t done as much of the good stuff this past year as I would’ve liked. But I still love watching racing, I’ve got lots of mates in the peloton, and it’s great to check in to see how they’re going. campaign runs longer. Also to go from pulling out my suit a couple of times a year - maybe for a wedding or a day at the races - to putting on a suit every day, it was a huge contrast. Whereas now nobody waves any more because there’s quite literally thousands of bike riders out on the road everyday. 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